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THE WORLD'S FIRST YOUTH HOSPITALITY BRAND
THE DEN is the world’s first youth hospitality brand – a nationwide network of kick-ass membership clubs for teenagers.
Incredible venues with unbeatable games and unmissable events, we’re radically reinventing & commercially super-charging a tired concept to create a ground-breaking new category and fill a yawning gap in the market.
A POWERFUL FOUNDING PARTNERSHIP
THE DEN is the genius brainchild of co-founders Cheryl Calverley (ex-CEO of AIM-listed £30m scale-up, Eve Sleep) and Paul Billingsley (ex-MD of the UK’s biggest advertising agency, adam&eveDDB), former colleagues and best-in-class business leaders with a second-to-none track record in building youth brands & fiercely loyal membership communities.
A UNIQUELY PROFITABLE COMMERCIAL MODEL
THE DEN is a uniquely profitable new model for youth hospitality, at the heart of the £1.7bn youth economy. It foregoes the hand-to-mouth dependency on government funding for youth services in favour of an innovative commercial model uniting the power of recurring subscription revenues with events & hospitality income. The result is a business with operating margins of over 50% and the financial fuel to profitably scale to a nationwide network of incredible venues - without relying on grants or charity funding.
A PROFOUND SOCIAL IMPACT
THE DEN will have a profound social impact, giving hundreds of thousands of teenagers a desperately needed antidote to the crippling loneliness and anxiety of their digital-by-default social lives.
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THE DEN is a positive alternative to life lived through a screen. A safe and inspiring space where they can be face-to-face with friends and build their social confidence, ready to make the most of society as young adults.
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INVESTMENT
"It is 100% vital to do this... it will be transformative." Jonathan Haidt, 30th April 2024
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THE DEN is gathering momentum FAST.
​​We've hit our seed fundraise target, and our pilot venue is now on track to open in Feb 2025 in London (NW6).
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We're seeking investment partners to support us as we take our pilot through to full commercial roll-out, with 15 further locations identified.
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